Interactive Marketing refers to the evolving trend in marketing whereby marketing has moved from a transaction-based effort to a conversation. The definition of interactive marketing comes from John Deighton at Harvard, who says interactive marketing is the ability to address the customer, remember what the customer says and address the customer again in a way that illustrates that we remember what the customer has told us (Deighton 1996). Interactive marketing is not synonymous with online marketing, although interactive marketing processes are facilitated by internet technology.
The ability to remember what the customer has said is made easier when we can collect customer information online and we can communicate with our customer more easily using the speed of the internet. Amazon.com is an excellent example of the use of interactive marketing, as customers record their preferences and are shown book selections that match not only their preferences but recent purchases.
Do you need a custom solution to interact with your customers, track their usage and buying habits? Causa Technologies, LLC has constructed several ground-up applications that fill this need.
We will customize existing CMS systems such as JOOMLA to fill this need, saving the end-user money. Causa Technologies, LLC is here to fill any online marketing need you may have.
Service we offer include: Email Blast Marketing and Tracking
Social Media Development (Facebook, Twitter etc…)
SEO (Search Engine Optimization)
Promotional Landing Pages (with user tracking)
Causa Technologies, LLC offer the latest interactive marketing, lets discuss your particular needs!